??????????55?????????????

2011???????????????????????????????????NPD DisplaySearch??????????????????????????60??65??70??????????????NPD DisplaySearch?Weekly TV Supply Chain Executive Briefing (???????????)?????????2012?????????????????????????????????????????????????????????????????????????????10???????????????????????????????????????60??70????????????????????????????????????????60???CCFL???LED?????BestBuy?????????799???999????70????????1,999??????????????????????????????????????????????????3???????????????????????????100?????????????????????????????????100????????????????????????????????60??70?????

???2011????????BestBuy????(Walmart)?????????????????? (??)

Source: NPD DisplaySearch Weekly TV Supply Chain Executive Briefing ??

?????????????????????60??????????????????????????????????????????????????????

• ???????????60??65??70????????????
• ????????????????????????????????????
• ???????????????????????????

NPD DisplaySearch??????????????????????????

??55??????????

NPD DisplaySearch???????60?????????????????????????????????????????NPD DisplaySearch???? Quarterly Large-Area Production Strategy Report (???????????) ??Quarterly Large-Area TFT LCD Product Roadmap Report (???????????) ???????????55??????????????????

?????????????????55???????????

Source: Quarterly Large-Area Production Strategy Report, Quarterly Large-Area TFT LCD Product Roadmap Report

?????NPD DisplaySearch???????????????

• ??6????????????????????2??65???????????????????????
• ??????LG Display????60???????????10????60?????????????8????????????8???MMG(Mult�Model Glass)?????????MMG???????????????????????NPD DisplaySearch????TFT LCD Process Roadmap Report (TFT LCD??????????) ???????????LG Display??8???????MMG????60?16?9?????
• ????16?9?????????????????????21?9???????????????????????????58?Cinema Display?LG Display?60?Cinema Display????71?Cinema Display?LG Display?72?Cinema Display????????????21?9????????????????????
• 70??????????????????60??65??70??????????????????????70?????????????????????????????????????????????????LG Display?75?????80?????82??LG Display?84?????

55?????????????

NPD DisplaySearch ?????8???????????????????????55??8????????????????55?????????????????????????????????????55??????????????????????????60?????????????????Quarterly Worldwide FPD Shipment and Forecast Report (?????????????) ????NPD DisplaySearch??60??????????????????????????60??????????????????????55?????????????????2011??730?????2015??1?1?50?????60???????????????2011??150?????2015??320????????????????????????????????????????????????????????

?????????????????????

Source: Quarterly Worldwide FPD Shipment and Forecast Report (?????????????)

????????????

?????60??65??70?????????????????????????????????????????????????????????????????????10???2880x3130mm?60?8????6??(1500x1850mm)65?2????10???2880x3130mm?70?6????????????Quarterly Large-Area TFT LCD Cost Report (???????????????)???????????????????????

???60??65??70?120Hz LED??????????

Source : Quarterly Large-Area TFT LCD Cost Report (???????????????)

???NPD DisplaySearch??????????

• ???????????????????????70?????????65?????????65??????????60????????60?????773?????????65?????1,053?????????70?????1,150???????????60????65???????????65??70?????????????
• ????????6?????65???????????????????6???????????????65???????????
• ?6??????????10?????????????????????????????????65??????871????60????????????????773???????????????????65????60????????????????????65??????????60???????????????????????????????????????????????????65?????
• ?????????????????????60??65??70????????????603???723???879???????????????????????????????60???10????65???11????70???13?????60???????

???????????????55�????????????????????????DisplaySearch????????????????????????????????????????????????

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