????????????

来源：IDC ?????????——2013????????????????????? ???18.4% ???11.2% ???10.1% ???9.1% ???8.5% ???6.6% ?????IDC

36??13??

???????????CEO???Tim Cook??????????????

2013?9?11???1?????????????Cupertino?????????????iPhone?9??????????12?????????????????????????????????????????????

??????????????????????????????????????????????iPhone?

???CEO????Steve Jobs??????????????????????????????????????????????????????13??????????11?????????????????????????????????????????????????????????????????????????????“36??13?”?????????2013???????????????????????2013????????????????????2.8???????????????

?????????????????????????????????

?????????iPhone ????????????????

???????1??????????????LinkedIn???????????????????????????????????????????????????????????

????????????????????????????19??????????“Apple Asia LLC, Taiwan Branch”??????????????????????????????????????????????????????????????OEM?????

????????????????????????????????????????OEM???????????????????????App developer??“????”??????????????????????????????????????????????????????????????????????????????iPhone 5C?????????????????

?????????????????

2011?8???????????????CEO???????????????????????????????3????????????????????????????????3?????????????????????????iPhone???“??2011????????????????iPhone?”???????????????????Jonathan Ive?????????????????????????

????????? ???iPod????????

??????????????????????????????????????????????????????????????4???????????iPhone???????

????“??????iPod?????????”???????2002???????????iPod???????399???????????????????????????????3???1500????????????????????????????????????????????????????????????????????????????????????????????????????????????iPod???????????????????????????????????????iTunes????????????????????????2004?????????????iPod mini?????????99???????iPod shuffle?

????????????????????iPod mini??18??????????????????31?????74??????1????iTunes???????????????????

??iPhone?????????iPod?????????iPhone????8???????????????Andorid???????????????????????????1??

???S4?????iPhone????????????????????2?????????????47????????????????????

?????????????????486?????????????????????????????????????????????????????????????????????????????????????

?????????? ??????????????

??????????????????????????????????????????????????????????????????????iPhone 5??????????????????????????????iPhone??????????????????????????????????????2012?????????????JDM????????????iPhone????

“?????????????????drive?????????????????????”?????????????????????????????????????????????????“??????????”
???????? ???????????????

??????????????????????????????

??????????????????????iSuppli?????iPhone 5?????265??????????55??????????????????????????????????????????“????????????????”??????????????

????????????????????????????????????????????????????????“??????????????????????????????????????????????????????2?5?????????????????????”

2012??????????????????????????3?????????????????????????????????????????????????????????????????????????????????????????????????

?????

????????——??????????????
??2009??26.4?
??2009??10.1?

2012???????????????????????????????
??2013??13.5?
??2013??36.3?
??2013???????

?????IDC

?????????——2013?????????????????????
???18.4%
???11.2%
???10.1%
???9.1%
???8.5%
???6.6%

?????IDC

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