????????AMOLED???2011?????169%??????

2011??OLED(???????)????????????AMOLED?????????NPD DisplaySearch?????????????????Quarterly Small/Medium Shipment and Forecast Report???????????????2011?AMOLED???????9?????2010???97%?????????33.6??????????169%?

?????(?9????????)?????AMOLED???????????2010?AMOLED???????????????6%??????2011????????????12%?

AMOLED???????????????????????????????????????(ASP)?2011??????????????????

???2010??2011?????AMOLED?????????

Source: NPD DisplaySearch Quarterly Small/Medium Shipment and Forecast Report

AMOLED???????????????????2011????3.5�??AMOLED???????597????2010??????????

�????????(SMD)?AMOLED???????????????AMOLED???97.5%?�NPD DisplaySearch??????????Hiroshi Hayase???�???????????????????????????2012??????????AMOLED???�

??Galaxy???????AMOLED?????????????????????????????iPhone?????IPS????????????????????????????AMOLED??????????????????????

NPD DisplaySearch??????????????????Quarterly Small/Medium Shipment and Forecast Report?????????

• ??AMOLED???????5.5????????????????????AMOLED???????Galaxy Note??????????????????????
• AMOLED????????????Sony PS-Vita??5�AMOLED???????????????AMOLED??????????
• ???????????2012???55� AMOLED???

DisplaySearch?????????????????????????????????????????????????????????????Quarterly Small/Medium Shipment and Forecast Report???????Quarterly Small/Medium Pricing Report, Quarterly Mobile Phone Shipment and Forecast Report, Quarterly Small/Medium Value Chain Report ?????????????????????????????????????????????????????????????

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