Samsung ?Sony ????????????????????

Sony ?????????????, ?2011?12???????????????????????Samsung ?Sony ?2004?????????????????????S-LCD???NPD DisplaySearch Quarterly FPD Supply Demand & Capital Spending Report???????????7??TFT LCD?2005??????2006?2008???????????8????????2012??Sony?????S-LCD???Samsung ???Sony 1.3????????????S-LCD??????????Samsung?S-LCD??????????????????????????????????????????????????????????????2012?????????

Samsung ?Sony ?2004???3.3?????????2006?, 2007??2008????????TFT LCD???????????????????Samsung ???Sony??????????????????????????????????????7???8??????????????????????Sony?????????????????????(???40??46??55?)????????

??NPD DisplaySearch Quarterly LCD TV Value Chain Report , 2011?????, Sony ?LCD TV???????Samsung ?????????????:

??: 2011?Q1-Q3 Sony ??????????

	Q1�11	Q2�11	Q3�11	2011??????
AUO	17.0%	20.0%	21.3%	18.8%
Chimei Innolux	27.5%	17.3%	8.1%	20.1%
LG Display	6.7%	6.8%	28.0%	11.1%
Samsung	47.8%	55.1%	40.7%	48.7%
Sharp	1.0%	0.8%	1.9%	1.3%
Total	100%	100%	100%	100%

Source: Quarterly LCD TV Value Chain Report.

????????????????????????????????????????????????????????????????????????????????????????????????:

?Sony??

Sony??????????????????????????????????????????????NPD DisplaySearch Quarterly LCD TV Value Chain Report. ??????Sony?????????2012?????????????Samsung ??????????2011?????????????Sony????2012??Samsung??????????????????????????????2013??Sony????????????????

???Sony?????????? (2011?2012)

	LG Display	Samsung	Chimei Innolux	AUO	Sharp	Total
2011	11%	49%	22%	16%	1%	100%
2012	6%	57%	21%	16%	0%	100%

Source: Quarterly LCD TV Value Chain Report.

????????Samsung?Sony???????????????????Sony????????????????????Sony?Samsung???????????????????????????????????????????Sony?????????????Sony??????????????????????????????????

Sony??????????????????????????????LED?????????????????????????????????????BMS (Backlight Module System)?????????????????????????????????????? NPD DisplaySearch Quarterly LCD TV Value Chain Report. ?????????????????Samsung?Funai??????????????????????????????Sony??????????????????(Open Cell)??????????????????????????Sony??????????????Sony???????????????????????????????Samsung????Open Cell ??????????????Sony?????????????(Open Cell)????????????

Sony ??????2012??????????2011?Sony????????2?1???????2012?????????2?2???????NPD DisplaySearch Quarterly LCD TV Value Chain Report.???????2012?????????????2???????Sony????????????????????????????????????????????????

?Samsung??

???Sony????????????????Samsung ????????????????????NPD DisplaySearch Quarterly Large Area Production Strategy report ???????Samsung ??6???????????????????????LG Display?Sharp???????????????????????????????8????Samsung???????????7???8?????????????????????????????????Samsung ?????????????

Samsung TV????Samsung LCD???????????Samsung?Sony???????????Samsung LCD????????Samsung LCD????Sony????????????????????????????????????????????????????????????????????????????2011?????Samsung LCD???42%??????????Samsung TV???????Sony??11%, ??47%????????????????????

???2011???? Samsung LCD??????????

??????	??????????
Samsung TV	42%
Sony	11%
TCL	10%
Vestel	8%
Toshiba	7%
??	2%
??	3%
Beko	2%
??	2%
??	3%
??	2%
????	2%
Others	6%
Total	100%

Source: NPD DisplaySearch Quarterly LCD TV Value Chain Report.

???????Samsung?????????????????SMD (Samsung Mobile Display) ????????(AMOLED )??????????????????????SMD????????AMOLED????????NPD DisplaySearch Quarterly FPD Supply Demand & Capital Spending Report?SMD?????????8??AMOLED???????SMD??????????????????????AMOLED????????????Samsung???????AMOLED????????AMOLED TV??????Sony?????????Samsung???????????????????????????SMD?????????????????????????TFT LCD?LCD TV ? AMOLED?????????????????????????????????????????????????????????????????????????????LCD?AMOLED????????????????????????????????????????????????

?????Samsung ?Sony??????????????????NPD DisplaySearch????????????????????????????????????????????????

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