????????????????

Apple?????????Apple TV????????Apple TV???????????????????????iTV???????

Google Chromecast??????????? 3 ? 1 ??????????Chromecast???????????SDK??????????????????????????????

?????PC????????????????????????????????????????????????????????

???????????????????????????——????????

?????????????????

BI Intelligence?????????????????????????????????????????????????(Digital TV Research)?????????2018????????7.59?????????2013???????????

????????????Apple?Google?Roku?LG?????????Apple TV?Roku????????????????????Chromecast????????????????2013??Apple TV?Roku?????????????800??450??

??????????????1????????????120??????/??????100??????OTT????????20%???????????“???”????2013????????1000????????????????????????2600????????????????

????????????????

???3.5????????????1?????????????????1.9?????????????????????????????30%????????????4600?(2011????1000??2012????1000??2013?2600?)+????1300?(2012?300??2013?1000?)????????20%?

?“??”???????????????????????????6-7?????????????????????????????????????????????70%????????5000???????????????3500??????????????????????

?????????????????????????????????????????2013?Q1?????????????????16.9%?TCL 16.2%???15.8%???15.5%???13.3%?????????????????????20%????

??????????????????

?????????????????????????????????????????????????????????????4K????????????????????????????????22???????4K???????????????????????????????????????????????????

1?????????????????????????????????????

?????????????????????????????7???????;?????????????PPTV??????????;??????????????DV?????SD??U?????????

Chomecast?Apple TV?????????????????????????????????????????????????????Hulu?Youtube????????????????????????Apple TV??????????????????iTunes???AirPlay?????????????USB??????SD?????????iTV?????????????

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