????????????????????

???????????????????????????????????????????????????????????????????????????????

?NPD DisplaySearch?????????????2014?????????????12????????????74%?2017?????????????18????????????82%??2013????????????55%????????????????????21%???????????16%??????

?????????????????????????????????????2013???63%??2017?????????????30%?NPD DisplaySearch?????????Tina Teng???“????????????????????????????????????????????????????????????????????????????????”??1

2011-2017??????????: ?????????(?????)

???NPD DisplaySearch????????Smartphone Quarterly

2014????????????????4~4.9?????5???????????????????????????(18%)?2014????????????????????????????2014????????????????????????23%????quad-HD(???2560×1440???)???????????

????????????4G??????????????2014??????6.5%??????????3G??????(HSPA)????????????????????85%??????

?DIGITIMES Research???2014???????????????4.36???????????2.79?????????????????????????????????1.58????2013???3?????????????????????????????????????????????????????????????????2

?2013???????????????????????5200?????4450?????4000?????3720???TCL1930?????1870????????????????????????3.517????????????2013?????????????5.79???????24.1%?????????80%??????????3

?FPDisplay?????????2014?????????????????????????8000???????????6000?????4000???TCL??2600??????Oppo?2000??????????????????????3.718?????4

?IHS????2014?????4G???????????????????2013??????15??2014???4G?????????7240????2013??460???????15??IHS????????????????4G?????????????????????2015?????????2014????????1.441???2016??????????53%???2.198????2017??????2.985???

IHS???2014?4G???????3.718???????????????????19%?3G?????????????2G????????????????3G?????????????????????????4G???????????3G??????

?FPDisplay??????????????????????9????????????2013????????????????????????????(IDC)????????????????2013?????????????9080?????????9480????????4.3%?IDC???????????????????????????????4G???2013?12?18???????2014???????4G??????????????????????????????????????????????????????????????????????????5

??2014???????????????????????????????2013???????????????????????????????????????????????????????????????????????????????????????????6?????????????4G???2K????????????NFC(???????)?????????????????????

??????????????????????????????????? NPD DisplaySearch ?????????? 2013???????(Tablet PC)????????2.497????????????63%????????? 2014????3.146???????????26% ??????????????????????????????????????????????????????????????????Kindle?Google Nexus???Surface?12???????????????????????????

?NPD DisplaySearch???????????????12????????? 2013???????1.57???2014?????1.94?????6

?12?????????2014?????? (??????)

2014???????????????24%?????????????????26%???????????????????????2014??? ?????????25%?????????????????2014???????2013??7500?????8000??????????????????2014?????????????2013???????????4100????????46%?

????????????????????????????????????????????????????????????????60%???????????????NPDDisplaySearch???????????????????????????2013?????????340?????

?NPD DisplaySearch???????12???????????????????????2014???????2.37???????????2014??????72%????????????????????????????????????

????????????????????????????????????????????????? 2013??????????42%??????????12??????????????????2010??94%?2011?78%?2012? 68%??2013???63%???2014?????????2014??12????????????61%?

?2012??????????????????????6500??????????????????????????????????90%???80%???2013????????????9450????????45.4%?2014??????????????????????????????????????????

?????????????????????????????Gartner??????????2014??????????????7.6%????????????19????????????????????2014????????50%??????????????GPS???????????????

??????????????????????????????????4.5~5?????????????????????4??????????????????????????????90%????????????????50%????2014?????????????????????????????????

??????????????????????????????????????????????????????NPD DisplaySearch???2014???????/??????????20????2013???18.4??????11%???10%?????????????????20?????2014??????????3.146??????????26%?

???????????????????????????????????????????????????????????????????????????????????????????????????????????????8.5????????????????????6????????LGD???????AMOLED????????????????????????????????????????????????????????????????????JDI?

?????????????????????????????????????????????????????????????????????????????????6?8????????????????????????????????????????????????????????????????????????????????????????????8?????????300????7?????????????600??5.5????????????????????????TFT- LCD?????????????LCD?????????????LCD??????NPD DisplaySearch?????????????????8???????????5000?????????1?????????

?NPD DisplaySearch????????????????TFT-LCD???????????8???????????????????????????????????????????????????8?????????????????????????????8??????????????open-cell?????????????????LCD???????????????????????????8????2013??????1%?????2013????????3%????LCD????8?????????????????????2013?????90%??2013?????87%????2013???????8???????3%???????????NPD DisplaySearch???????2014??????84%???7

??????????????????????????????????????????8.5?????????????350?????291.5??????58.5???????2015????????????????IGZO????????????????????????????????

?????????8.5?TFT-LCD???????6??????(LTPS)?????????2014???2015????????????????????

?????????????????????????????????????????6???????????????????????8.5??????????????????????????????6?????????????????

?????????????????????????????????????????Digitimes???2013?????????????????????3.69???????0.2%???????2013????????????5.43??????????open cell????????????????????JDI??????????LGD??????????????????

??????2013?7??106??????????????????????????????????

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